Tag: lifestyle photographer

Lifestyle Commercial Photography

LIFESTYLE COMMERCIAL PHOTOGRAPHY

Lifestyle Commercial Photography can positively impact your business and in this blog I tell you the reasons why!

Having great photos for your business can significantly impact its success in several ways. In this blog I will go through the reasons why I believe Lifestyle Commercial Photography is a must for your business and brand identity, and how I can help you achieve this.

VISUAL APPEAL

High-quality and visually appealing photos catch people’s attention and make a strong first impression. When potential customers or clients visit your website or social media profiles, compelling photos can instantly convey professionalism, credibility, and attention to detail. They help create a positive perception of your brand, making it more likely for people to engage with your business. The first point of call in my service is for us to have a consultation. During this time I find out more about you, your business, your ethos and what you want to portray to your potential new clients.

BRAND IDENTITY

Photos play a crucial role in shaping your brand identity and storytelling. By using consistent and visually appealing images across your marketing materials, you can establish a strong and recognisable brand image. These photos can showcase your products, services, team members and company culture. This allows customers to connect with your brand on a deeper level. During our initial consultation we will discuss styling, colours, shooting style, shoot locations etc to really help create the perfect shoot for you and your business that portrays your brand identity. This is a great time to creatively brainstorm. Having managed a variety of businesses in different areas of commerce prior to photography, coupled with a high understanding of human psychology and how they “shop” I’ve found I can use my professional and personal experiences to really craft the perfect photography for your brand needs.

INCREASED ENGAGEMENT

Great photos are more likely to be shared, liked and commented on by your target audience. They have the potential to go viral on social media platforms, which can significantly increase brand visibility and reach. Engaging visuals can also encourage users to spend more time on your website or social media profiles. This will boost user engagement and increasing the likelihood of conversion. Here at FionaMillsArt, we love social media and will also actively share and tag your services in our posts, which in turn helps to boost visibility for us all!

EFFECTIVE COMMUNICATION

Photos have the power to communicate complex messages quickly and effectively. They can convey emotions, tell stories, and showcase the benefits or features of your products or services. High-quality photos enable you to capture attention and communicate your key messages in a visually appealing way. This is very important because it makes it easier for potential customers to understand and connect with your business. Often when planning your shoot and conceptualising, we will look at potential tag lines and messages you may want to portray in your future marketing. This results in a delivery of images you can use straight away, or store up your sleeve for that perfect seasonal marketing moment later down the line.

BE UNIQUE

In a competitive market, great photos can help your business stand out from the crowd. Unique and eye-catching visuals can make a lasting impression and differentiate your brand from competitors. By showcasing your products or services in a visually appealing manner, you can highlight their unique selling points (USP) and attract customers who resonate with your brand’s aesthetic and values. Make sure to think about your USP and use it! Taking the time to ensure we understand you and your business is the most effective way to capture unique lifestyle commercial photography to sell your business.

INCREASED SALES

Compelling photos can influence purchasing decisions. When customers see high-quality images that showcase the benefits and features of your products, they are more likely to feel confident about their potential purchase. Professionally photographed products or services can convey a sense of trust and quality, leading to increased sales and revenue. We love seeing businesses grow and succeed, especially in this difficult economic climate. How you market that is up to you, but know we’ll be cheering on your wins from the wings!

In summary, having great lifestyle commercial photography for your business is crucial for creating a strong brand identity and attracting customers. It can have a significant and positive impact that makes you stand out whilst driving sales for your business to grow. Investing in professional photography will positively impact your overall business success.

I hope this helps in your quest to building your business, and if you’re considering taking a leap into having your business or products photographed professionally, get in touch for a consultation. We’d love to hear from you!

xX Fiona Xx

P.S. Thank you to some of the wonderful businesses who I’ve included in some of the images above… do check them out!

The Beachcroft Hotel: www.beachcroft-hotel.co.uk

AirBnB | The Honeypot at Newlands, Bury, West Sussex: www.instagram/thehoneypotatnewlands/

The Merry Harriers: www.merryharriers.com

Minster Bridal Boutique, Tangmere, West Sussex: www.minsterbridal.co.uk

The Novium Museum, Chichester, West Sussex: www.thenovium.org

The Flawless Facialist: www.instagram.com/flawless_facialist/

Gemma Kelly | Personal Trainer & Fitness Instructor: www.instagram.com/rygwomensfitness/

Lifestyle Family Photographer | West Sussex | Rackham

Lifestyle Family Photographer | West Sussex

For those that say “I don’t like having my picture taken,” or “Studio portraits just aren’t for us” when considering a family portrait session, perhaps you should look into booking a Lifestyle Family Photographer. Portraiture isn’t all studio lighting and sitting on boxes while someone gives your hair a boost and you stare longingly into the lens. One of my favourite types of family photography is “lifestyle”. This is all about capturing you and yours doing what you do, where you do it. As a wedding and portrait photographer based in Chichester, West Sussex I have the pleasure of travelling around much of the South Coast for these sessions….Brighton, Worthing, Horsham, Arundel, Portsmouth and further. I just love exploring new locations!

Yasmyn and her family suggested we head up to Rackham, a small village near Amberley, West Sussex for their session. Their kids are so familiar and comfortable with this place it was a perfect pick.

How better to capture kids being kids than by letting be, well….kids! Climbing sand mountains and heading into the woods is a great adventure! This area was so quiet, it was as if we were the only ones there!

When your location has perfectly created dens built by previous adventurers, and caves carved over time into the hill, you can’t help but get swept away with the fun that is being had. Is now the time to admit I made sure I was wearing my Dr Martens to ensure no creepy spiders made their way over my toes or ankles!!

I am so thankful to Yasmyn and her partner Chris for sharing this place with me, I now have a new spot to take my kids. They absolutely love it!! We must make sure to keep it quiet mind you, otherwise everyone will want to go!

If you would like to book a Lifestyle Portrait session, do get in touch. These usually happen in the great outdoors, setting a back-up date should we get heavy rain! Here’s the prices and more info.

Love,

Fiona xx

FionaMillsArt | Lifestyle Family Photographer | West Sussex

Brighton Family Photographer | Diana & Paul, Jack & Leela

Brighton Family Photographer

When one of my oldest friends was talking about planning a photoshoot to capture their family of four I jumped at the chance…what a bonus that this shoot coincided with the completion of their new garden too! Diana and I went to school together, walking the long walk there and back, getting up to mischief *ahem* I mean dutifully studying and generally being teenage girls! I had the pleasure of Diana as one of my bridesmaids nearly 10 years ago too!! The road we have walked near and far has been with its own dramas of life, some of which are Di’s own stories to tell, but I cannot express the joy at seeing her meet Paul and bring two gorgeous children into the world.

Diana and Paul live in the steep valleys of Brighton, where after ensuring my handbrake was well and truly up, I took a tour of their brand new (completed the day before) landscaped garden. What a transformation, I mean, you could have rolled down this thing and built up speed and kept rolling to the sea if not caught by the fence…but now, a multi-tiered stunning mix of contemporary and modern landscaping with delightful green spaces, pergolas, man-caves and lush borders. I loved it, and judging by the way Jack was running around avoiding getting dressed when he stepped out there for the first time, he loved it too!

Leela was doing the classic female thing, arriving late for her own party (well, napping…) but this gave me some lovely time putting high-speed sports photography into training with trying to catch Jack! When Paul showed me around the garden and declared the lower level the “adult only” zone, I cannot say for sure whether it was my creative eye, or my rebellious nature that decided the steps in this child free zone would make a great spot for a family portrait! Being very forgiving, Paul allowed me to break his new rules within half a day of making them…I’m sure you would agree however, those steps are just awesome! Despite being a Brighton Family Photographer, I can certainly appreciate a good landscape or two!!

When Paul and Jack disappeared for a quick nappy change (which I was keen to avoid) I spent a few quality minutes with Diana to celebrate her new daughter, Leela. Such a stunning selection of mother/daughter shots…I know this is my friend and I am biased, but they truly look the epitome of happy!

Many people worry about the weather when planning a photoshoot, but I honestly believe that it really doesn’t matter, as a Brighton Family Photographer, I have to be ready whatever the weather. This day was cool and overcast, but it made for some lovely, bright shots. I mean, who’s even looking at the sky when you have a bubble machine, eh?! One of the things that kept making me laugh was Leela’s new trick….poking her tongue out…of course, our laughter ensured more tongue poking!

Diana had found a toy which her children have been captivated by that also happens to be a duplicate of something remembered from her own childhood…we made sure to capture a bit of this nostalgia!

One of the things I notice when photographing young children is that they often want to do their own thing…this is very normal in young children (they don’t really start engaging in play with others until about 3 or 4 years old, although they may play alongside others), it is a source of frustration for many parents who just want the elusive shot of their kids together! Rather than use Photoshop trickery, we use the far more simple method of favourite toys placed strategically close (oh, and food, always food treats up our sleeves!)

A photoshoot for anyone is pretty tiring, and especially so for children! We try and keep these sessions as fun, relaxed and natural as possible so the child doesn’t feel they have to perform. Instead they are spoiled with play and parent time! We detoured indoors for some final portraits, using the furniture and their rooms to bring the session to a close before the kids got ready for a nap.

As a passionate Brighton Family Photographer I really believe that seeing your portraits in print, to touch them and hold them is paramount to my service. As with all of my photoshoots, no session is complete without a bespoke album. Diana and Paul had noted there were no pictures up of them as a family of four, so we went for this brilliant, contemporary, handmade Italian album by Graphistudio called the GoBook. An album in a specially designed box that serves as a frame for the cover image, displaying your album within close reach….in their case, displaying their new garden steps…I mean, their family of four!!

I had such pleasure capturing Diana and her family, I am looking forward to photographing the next stage, their 2018 wedding!! As a Sussex based Wedding Photographer I really will be in my element (and blubbing away behind my cameras!). Watch this space for their wedding!